How fashion can do better for people and the planet.

Louis Vuitton, Prada and Valentino have adapted core brand signifiers to project sustainability efforts to consumers. The move blends conspicuous consumption and virtue signalling, but it’s also a sign of real change.

The last major downturn in 2008 was a huge setback for an emerging movement. But this time, shifts in both consumer and business culture mean things are likely to be different.

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The Competition and Markets Authority said it opened an investigation into the three fashion brands “to scrutinise their ‘green’ claims,” saying it’s concerned that clothes, footwear and accessories are being marketed as eco-friendly with language that seems too vague and misleading.

The United States’ Uyghur Forced Labor Prevention Act (UFLPA) took effect last month to cut US imports of products from Xinjiang, where Washington accuses China of committing genocide against ethnic Uyghurs and other Muslims, and herding them into camps.

The organisation will take aim at preserving craft in American fashion by educating consumers about the importance and quality of American artisans, drumming up interest in American brands, backing training and apprenticeship programmes and prompting conversations about craft with its designer network.

The company closed a Series C funding round, led by Teachers’ Venture Growth (TVG), the late-stage venture arm of the Ontario Teachers’ Pension Plan Board, and Senator Investment Group. Several existing investors, including Chanel and Mousse Partners, also participated in the round.