How new technologies and cultural shifts are rewiring fashion communications.

Influencers helped turn Nordstrom’s annual Anniversary Sale into a major moment for the department store. This year, the retailer is leaning less on social media marketing, and some creators say they’re downplaying what was once their biggest moneymaker.

The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.

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The PR, marketing and events firm, which Adam Shapiro founded in 2016, operates in London and represents brands including Loro Piana, Carolina Herrera and Etro.

The Paris-based fashion tech company is buying an Italian media monitoring stalwart that pioneered the space.